Using 7-step canvas framework to solve design challenges.
This blog will show you how to solve design problems using the 7-step canvas Framework. Then we’re given a client brief to work with, and we have to come up with ideas to solve the dilemma outlined in the brief.
The Brief:
Goodlife Health Clubs is one of Australia’s biggest and most well-known health club franchises, with over 295,000 members who are committed to leading healthy and more productive lives. Their mission is simple: to inspire people to do amazing things, whether it’s achieving a healthier work-life balance, developing good behaviours, or preparing for their first marathon.
Obesity is a significant risk factor for cardiovascular disease, type 2 diabetes, and some cancers, and according to Australian figures from 2017–18, 1 in 4 (25%) children and teenagers were obese or overweight, and 2 in 3 (67%) adults were obese or overweight. Furthermore, it is estimated that 1 million Australian adults would suffer from depression in a given year. Fortunately for all of these groups, simply exercising for 30 minutes a day will significantly strengthen and even cure their condition. Many city dwellers in Australia have access to a variety of fitness clubs and personal trainers to help with wellness activities, but rural Australians are left out due to a lack of gyms and personal trainers.
The Audience for this brief are any rural Australian suffering from depression or becoming overweight / obese is the target demographic for this app.
1. Concept 1 -Context Variation:
The first design concept must be catered only to rural Australians suffering from depression and thus require more group-focused exercises.
2. Concept 2- Aesthetic Variation
The second design concept must use the Photon design language (also called a design system) developed by Firefox. This design language focuses heavily on illustration, iconography and vibrant colours.
3. Concept 3- Accessibility Variation
The third and final design concept must cater for visually impaired users, specifically users with low vision. These users require a higher contrast in the interface design, and struggle to read small font sizes and small iconography.
I will address the problems outlined in the client brief using the 7-step canvas system, and I trust that this exercise will aid me in the Ideation phase and the creation of design ideas with variations.
Following this exercise, brainstorm ideas for the three-design concept variation described in the brief.
Concept 1: Context Variation
Cater only to rural Australians suffering from depression and thus require more group-focused exercises.
Summary of concept 1:
So basically, concept 1 will focus only on Australians living in rural areas and fighting with depression. This is why when the user will log in or sign up into the app, the first thing they will see will be series of small article on how to overcome their depression through exercises and eating healthy.
They will then be able to navigate through the categories section where they will have their lifestyle broken into different sections such as “Diet Plan, Workout Plan and Workout Tutorials”. They will go through the workout plan if they want to have group session workouts. So, they will have to choose the specific coach that they want for their goal and join the online session at the given time by the coach.
Concept 2: Aesthetic Variation
Summary of concept 2:
For this idea, I looked through the photon design language’s specifications. This programming vocabulary, for example, uses very vibrant colours in their interfaces. Often, it uses a special scale for typography; for example, the title font size must be 20pt, and the San Francisco font must be used on the iOS app. In concept 2, I’m continuing to build on the original idea of experimenting in the design competition, where the fitness Plan element is still a priority. In addition to the functionality, I used the Photon design language’s specifications to create the software.
Concept 3: Accessibility Variation
Cater for visually impaired users, specifically users with low vision. These users require a higher contrast in the interface design, and struggle to read small font sizes and small iconography.
Summary of Concept 3:
For concept 3, I’m expanding on the initial concept I explored in the design challenge, where I’ve also prioritised the fitness schedule feature. Since it is aimed at people with poor vision, I have considered changing the font size, using contrast, and raising the scale of icons in this definition to assist this particular person in using the software. When working on this definition, I discovered that increasing font size and using contrast would not be enough to assist these consumers. As a result, I’ve chosen to add certain basic features to improve usability. I have implemented the buttons of zoom in and zoom out feature, where the user may adjust the whole page as per his vision sight. I have also included a magnifier loop button where the user can use to read texts that looks smaller for him.
Conclusion:
To summarise, I considered the 7-step canvas system to be extremely helpful in solving the problems in a short period of time. Any of the three principles fixes the client brief’s specifications and also solves the concerns of Rural Australians looking to cure their loneliness by participating in group session workout courses. Since this appraisal is split into two groups, design concepts and user analysis, I chose concept 1 for the user study portion, which is a background variant of rural Australians suffering from depression who need group exercise sessions.